Morton Salt came to Code & Theory to pitch on a social re-fresh.
Iconic visuals were re-imagined to expand on the beloved whimsy in a category-of-one. Morton Salt encourages people to enhance every day moments– at home, in the workplace, and in the lives around you. We opened up the tone of voice with a sprinkle of saltiness.
Sassy, confident, and fun, Morton Salt holds a place in American hearts and homes, urging us to Bring It To The Table in everything we do.
Role: Art Director, Designer
Code & Theory
2019