Perksy came to us to help them define their unique position in the industry. With its primarily Millennial and Gen-Z users in mind, we created an expressive brand identity that introduces a voice that is cheeky and irreverent, yet also raw and honest. At the identity’s core is a visual toolkit that can emotionally react to anything and everything.
The P.moji
We championed an expressive “P.moji” in the brand’s logomark. Inspired by the tactility of pasting stickers, we further developed a system where every visual element can be stacked to create digital and physical moments that tell the unique stories behind every users.
Identity
With the new identity in play Perksy went on to raise a $4 million seed round and continued innovating market research.
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Cut paper scans and textures
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Layered doodles and emotive stickers
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The central pillar of perksy functionality— stacks are shown in layout and UI.
Droga5, 2019
Role: Junior Designer, Illustrator
Senior Designer: Justin Au
Design Director: Devin Croda